Friday, February 11, 2011

Sticks & Chisels 2.3

A couple days ago, I mentioned on twitter that my flipbook app was not updating well. I couldn't figure out why and wondered if it was just me, or if others were having issues. The last thing I expected was a follow up from the CEO and co-founder of the company. But after a simple question,
 Mike Andrews 

Anyone else having issues with @ not updating?

that's exactly what I got:

Mike McCue
@ yes, you won't have to wait long for that feature request. :-)

This is one of the fruits of social media that is turning all kinds of systems upside down. 30 years ago, the end user of most products would never have access to the chief executing officer of the company that developed that product. How many Chrysler drivers called up Lee Iacocca in 1980 to ask about that whirring noise they heard under the engine? The thought is ridiculous.

But today, someone in a small town near nowhere can mention a problem, and with alerts and searches and other monitoring software, the CEO of a company can discuss the problem with me. Social media has given us a line into the boss's office - and it's given the boss an ear in the community that hasn't always been there.

Thanks, Mike McCue, for developing a great product. Thanks for putting processes into place that allow you to notice someone having an issue with the product and respond. And thanks for continuing to make it even better...
There are a lot of ramifications that are beyond the scope of this post, but I wonder how well we're using social media in the church in a similar way. Do the people we lead (and the people we hope to lead) feel like we're listening? Are leaders paying attention to the chatter about their ministries? How do we follow up effectively when concerns arise?

The best leaders will be those who listen and effectively tailor quick and meaningful responses to the issues that need addressed.


  1. I tweeted last week about a Mark Bittman recipe that Scott made. Mark Bittman tweeted back. I was giddy.

  2. It makes me wonder how large organizations will be shifting in their relationships with 'customers' in the future...


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